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Social Business – Social Media Strategies for the Modern Business

A new place for me and you.

Exciting news folks, I’m officially back to the writing and sharing.

Left listless without a creative outlet for the past few months I’ve started something new at JessSloss.com.

I believe a Great Life Takes Practice, and this new blog is part of mine.

Looking forward to seeing you there.

PS Here are two of my fave posts so Far.

How I became friend with a Mexican Cartel Leader

That Time I Drove A Tuktuk Across Indonesia


The Boring Tax

Be interesting or be ready to pay, big time.

It’s what all businesses covet, the referral from a friend, positive word of mouth, the “this band is so AWESOME you have to listen to it” kind of media. We the people are the media that increasingly matters most valuable to businesses.

No amount of money is guaranteed to win us over. Not even $10 Million dollars (erghhmn GM)

To activate “we the media”, your organization has to be built to do so. Built to be interesting, to create Social Objects worthy of our time, of our “share” capital.

Threadless, Pebble, Amanda Palmer, these “businesses’ have hit on something. They’re doing interesting.

If you can’t do interesting, you’re going to have to pay the “Boring Tax”. Sponsored posts, paid placements, $10 million dollars on Facebook ads.

When $10 million doesn’t overcome the boring tax, what makes you think your business can do it?

Be interesting or be ready to pay, big time.

Seems to be the way the world is going, and I for one welcome our new interesting overlords.


Visualizing 7 Billion People

From 1 billion to 7 billion in two hundred years.


Look out criminals, that sexy bad boy style of yours may be your down fall, the police have an app for….umm … capturing that.

I take wary pleasure in introducing you to MORRIS.

Near Instant Biometric Identification, there’s an app for that

Touted as Smarter and safer, First in the world and significant, MORRIS is an iPhone app that brings multiple biometric identification options to a police officers pocket.

Officers will have access to Facial, Iris and Fingerprint recognition tools that tie in with multiple Department of Justice information sources. They claim to have

Morris provides mobile and wireless biometric identification capabilities and  access criminal justice data from virtually anywhere anytime in a a matter of seconds

MORRIS the BioMetric Id System for Iphones.

Photo Credit: nolifebeforecoffee♡ on Flickr.


I want one, in my house.


man tweets osama bin laden raid death

@reallyvirtual inadvertently live tweeted history.

Live Tweets of US Raid and Osama Bin Laden’s Death

As the world gets used to the idea that Osama Bin Laden is dead, we’re also getting used to the way such news travels. @reallyvirtual, an “An IT consultant taking a break from the rat-race by hiding in the mountains with his laptops” inadvertently live tweeted the US raid on Bin Laden.

I’ve captured some for eternity below, but feel free to connect with @reallyvirtual for more on the story.

Via @reallyvirtual in Abbottabad, Pakistan

First tweet of osama binladens death
man live tweets osamas deathosama binladen tweet deathbinladen dead tweets from pakistan
Binladen dead in pakistan
man tweets osama bin laden raid death


Brew Beer in your closet at home

Photo Cred: greencolander on flickr.

Admit it, you’ve always wanted to make beer in your closet

Who hasn’t! Well now it’s within reach, if you have $5,000 to spare ( a heck of a lot cheaper than buying your own beer company )

From the inventors:

The WilliamsWarn Personal Brewery is the miracle that beer drinkers have been praying for. After 5000 years of brewing, the technology finally exists to allow you to brew the perfect beer. Your Personal Brewery is a breakthrough created by our brewmasters through a combination of their deep love of beer and their extensive knowledge of brewing.

Read more about their Brewing Methods, this ain’t your average home brew.

Who’s in for a Closet Beer Co-op?

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Hop on and Start Running

Paws to the Wall!

Too many people and companies still approach Social Media like these cats do a treadmill.

They can wack it with their paws as much as they want, but the only way to figure a treadmill out, is to hop on and start running.

Luckily for Business, it hurts a heck of a lot less to “fall” testing out a new social tool, than it does a Treadmill. Just ask this guy.


I’m not, you might be, but given that this blog has limited readership outside of the english speaking world, I doubt it.

Beyond the beautiful use of motion graphics, it’s the data that really makes this video interesting. Have a watch, let me know if you were surpised by any of the info.

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Our Gouge Based Heritage

A quick look back at the History of Gouging in Canada, coutesy of Rick Mercer.

My favorite part:

Rick: “We’ve overturned that (referring to UBB)”

Boss: “And Polar Bears make good dancing partners, would you believe that too?”

I wouldn’t. Check out what the team at OpenMedia.ca are doing to keep access to the internet fair for Canadians.

Hat tip to Vancouver’s @jason_baker of Digicate .

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