With the economy in the tank, what hope does new media marketing have in the coming year? A hell of a lot.
The illustrious Gary Vaynerchuck of Wine Library TV put out a great video on why he thinks the internet is the place to be advertising in a down economy.
You Know Why? R.O.I !
The Coles Notes
- TechCrunch and Globe and Mail say online advertising is “softening”, negativly effected by the economy
- Gary says, No Way! Just like Costco and Walmart and Wine Library are stars due to better pricing
- Google and internet marketing have ROI. News Papers, Magazines, TV, Radio don’t show ROI. Obnoxious pricing for advertising dollars
- More and more people are on the internet, even Gary’s mom
- You can track it!
Well said, Gary.
Some great links on the Topic:
The Future of Content: In an Information Overload- DoshDosh
5 Tips for Crisis Marketing – Conversation Marketing
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