Show Us Your Balls!
Or so the saying goes according to Adhack, the Vancouver Based DIY Advertising people. The plan is that you check out the video below, choose a product and finish the campaign. Best script gets made.
I had the chance to speak to James Sherret, AdHack’s founder, last week. He talked about the differences between an ad created in house by an agency vs the open creation that takes place on their site.
It plays right into what we’ve been talking about for the past few weeks, the value of building attention. The earlier the better.
Adhack’s service leads to multiple advertisments being created with one eventually being chosen. The process it’s self is an attention builder, with people voting, commenting and creating. It leads to creative that has a life line, growing and hopefully eventually being produced.
I’m a firm believer in starting to grow an attention base for your brand. It’s a valuable asset and AdHack could be one way for you to do it. Check out Show Us Your Balls and give it a try.
ps. Giant Ant Media made the Balls video, but I would think it’s cool either way 