Comments on: Three Points Against Twitter and Why They’re All Wrong

By: Mitch Joel - Twist Image

Mitch Joel - Twist Image — Wed, 25 Mar 2009 21:02:54 +0000

Great post!

You do know and understand how much I love Twitter, Facebook and more. So yes, I was playing a little bit of Devil’s Advocate mixed with a healthy does of not just “drinking the Kool-Aid” of the latest and greatest shiny object (people said the exact same stuff about Second Life), with a dab of what I am constantly faced with by clients and people I speak in front of.

The truth is the channel is so new that I’m not sure if any businesses and/or brands really understands the opportunity of it to either dive in or stay away from. It boils down to one thing for me: what is the strategy of the business?

If taking part in Twitter falls into the strategy, it makes perfect sense. I know it does for my business.

Thanks for tearing the conversation apart and showing more sides of the prism. I appreciate it!

By: Jess Sloss

Jess Sloss — Wed, 25 Mar 2009 18:04:42 +0000

@Riley – totally my man. It actually puts more power in the hands of users who add value vs. the ones

@jose – true. It seems that Mitch is a little out of date in his thinking (IMOA) or he was playing the devils advocate. Either way it was a great convo.

By: Jose Uzcategui

Jose Uzcategui — Wed, 25 Mar 2009 17:51:27 +0000

Good post señor. It’s always good to hear the critics’ points of view.

I find these arguments particularly interesting. Usually discussions about the usefulness of Twitter, Facebook, etc. come from those who know the tools vs. the ones who just think it’s all a waste of time. In this case both parties seem to know the technology…

By: Riley Forman

Riley Forman — Tue, 24 Mar 2009 23:42:51 +0000

I believe any campaign needs to start off with a buzz, I do not think you can easily create buzz on google, don’t get me wrong google is a great way to help keep these campaign’s growing but only after a strong introduction into the market place using multiple platforms to create buzz like Facebook, Myspace, Youtube etc. once you have created a buzz you can start to see benefit in google. Also by using analyctics you can see how successful you campaigns really are. One thing I like about facebook is you can create groups or fan pages that attract people interested in what you are selling or marketing. You can also join other groups and get involved with dialogue, this is a great way to further expand your brand and point of view. I think we will start seeing more and more companys and politicians invest in social marketing. A strong social marketing strategy can rival major media!