What do I do that is unique and remarkable? It’s an important question that us entrepreneurs need to think about, especially if we want success online.
A Me Too Business?
Met Too businesses are companies that replicate something else that has already been done. They’re the lawn mowing companies, dry cleaners and sushi restaurants. They compete on location, taste, service and other details and there are millions of them.
Me Too Businesses don’t get as much press, aren’t talked about about between friends and the vast majority don’t go on to make a big splash.
Remarkable Businesses are different. They are written about constantly, talked about regularly and might even see the bright lights of TV. TerraCycle is a remarkable company, same with the folks at Threadless and who ever is behind MeatCards.com.
Do something remarkable. I need to keep telling myself that.
Thanks to Tom Szacky of TerraCylce.net and Andrew at Mixergy.com for the interview that inspired this post.
Photo Cred: alexkess
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