We get some pretty cool opportunities at Giant Ant Media, and I’m stoked to talk about this one! The latest has been to work with Changents.com and Timberland’s Earth Keeper Heroes Campaign to raise awareness around Christopher Swain, a man swimming over 1000 miles down the Atlantic Coast to bring attention to our polluted waterways, a worthy cause.
Yesterday we launched the video and micro site, DirtyforSwain.com and were lucky enough to get a great post on Treehugger (which will hopefully be followed by a others blog posts as the weeks go on)
The idea is that through using social networks and online video, we can raise awareness across many different blogs and social networking platforms all for a great cause while offering value for the projects sponsor, Timberland. Time will tell how well the campaign does and invite you to check it out, tweet about and leave your feedback here or anywhere for that matter. Check out DirtyforSwain.com
Dirty for Swain
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