That’s what Moonfruit, maker of the Moonfruit online website creator, did this week. Their contest is on track to bring in over 500,000 clicks by the end of the week. Check out the stats and cost estimates below.
The Contest
The Result
Almost 500,000 clicks!
Tracking the Stats
Lucky for us, Moonfruit used the bit.ly url shortener, allowing all of us to track its progress (probably not on purpose). You can see the current number of actions by visiting http://bit.ly/96bxC+ ( hint, you can track the stats on any bit.ly link by adding the “+” character to the end of the link)
Along with nearly half a million clicks, the company has grown its twitter account to almost 45,000 followers and #moonfruit was a top trending hash tag on twitter for days (until twitter manually removed them from the list, more on that here)
What it Means for Your Business?
Like most things in social media, copying strategies blindly probably won’t work. What the Moonfruit campaign does show is the power of rewarding followers for their action and the massive pull that an online sweepstakes or campaign can have.
Cost?
Based on the cost of a Macbook Pro, the 13″ model being given way is priced at $1699, the contest will probably cost Moonfruit just over $20,000, including design and community management time.
Is 500,000 clicks and a massive amount of awareness worth $20,000, my vote is yes. What do you think? Is this something your company could benefit from?
Update: Karim shares some great thoughts on the Campaign on his Online Marketing Blog . Worth a read.
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