Lifestreaming and the Dead Blog Debate
I want let you into a little debate that has popped up a few times online and left me with a new insight into how I organize my online presence. The debate went something like this:
Some people said “The Blog is Dead” and then a whole bunch of other people said “The Blog is NOT Dead” and the vast majority of people on this earth said nothing, because “who cares?”.
Yet, somewhere in the cloud of debate I became aware of the term Lifestreaming, it was hurled by Steve Rubel of Edelman Digital, a smart dude who has given up his blog in exchange for a Lifestream.
Lifestream What ?
I started to think about how I offer value to people who follow me online. Sure my blog plays a role, it’s where I share deeper insights, talk about ideas, projects events and people, but the vast majority of people who come across me on the web are introduced by an interesting link I shared on twitter or Facebook, not by my blog.
Then I started to ask, why am I just sharing links into the void of the net? Could I be doing something that’s more valuable to people that follow me?
Then the Ah ha! happened. That’s what Steve Rubel was on about.
I started the Jess Sloss Lifestream.
Why Posterous? It Let’s Me Sydicate Out
Lifestream? via @steverubel
Now instead of grabbing a link that caught my eye, adding my few cents (within the confines of twitters 140 character limit) and sending it out to those following me, I post it to my Lifestream. Posterous does the rest, updating my twitter and facebook accounts (and most others should you wish).
I’m able to add more context to why I thought a link was great, showing the way I think and adding more value to the reader. So the Jess Sloss Lifestream will be the place for everything that I find cool and interesting in Social Media, marketing and the effects it’s having on business and society. It will have links, videos, picture and short posts. My blog posts will be discoverable there too, it will be the place where you can find it all.
My Blog?
Now I’m not getting rid of my blog. I like it too much. It lets me post deeper thoughts and publishes them to a list of interested subscribers. It’s customizable and I own it. Posterous and the Jess Sloss Lifestream give me a way of sharing a whole lot of cool things, leaving my blog for the really cool things I wan to share.
I would love to hear your thoughts, you can join me on Posterous but regardless, you’ll be seeing how this different approach unfolds through the multitude of ways you may or may not already be subscribed to my feeds.
Photo Cred: Cayusa
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