The Periodic Table of Marketing Elements. A Useful social object?

I found this interesting for two reasons,

1) It breaks down the vast choices us marketers have into a semi-familiar form

2) it includes things like “first time right” and “customer service”, something often forgotten by organizations.

3) its designed as a social object for blinds.com. Are they going to sell more blinds because of it? Maybe, but a whole tonne of social media / marketing types might drool over it.

I don’t like it because

1) Who uses Dream Weaver anymore ?