Facebook’s new Friends of Connection feature emphasizes the importance of building connections online now.
Friends of Fans Targeting Announced
This week Facebook announced a new ad targeting feature to their self service platform called “Friends of connections”.
It lets fan page owners target advertisements towards friends of their current fans. From Facebook,
“Friends of connection” targeting is now available for Facebook Ads. Expand your audience reach by delivering your ads to the friends of people already connected with your Page, Application, Group or Event.
Fan Page Owners Pay Attention
Just targeting friends of fans is handy enough, but it gets even better,
In addition to harnessing the social graph by targeting your connections’ friends, every “Friends of connection” targeted ad promoting a Page or Event includes social content about a friend’s interaction with your business, amplifying the relevancy of your ad.
Yet another reason why YOU should be investing in building and audience online.
We’ll be trying out the new feature shortly and will let you know how it goes.
Photo Cred: Auzigog
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