Office Max Digs Deep to Elf Yourself Union Square

by Jess Sloss on November 20, 2009

in Business, the Social Web

Huge ‘Flash Mob’ style Event takes over Union Square

If you haven’t heard of Elfyourslef you’re one of the lucky few ;) . The application created by JibJab , allows you to put you or a friends face on a dancing elf. Le the fun ensue.

Elfyourself.com is sponsored by Officemax who seems to have reached into their deep pockets to pull off the event in the video above. It was obviously arranged by a PR firm and thus should not called a ‘flash mob’ ( at least wikipedia doesn’t think so0 ) but kudos are deserved for the shear number of elves they were able to pull away from Santa’s workshop. It’s a busy time of year you know.

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