A Graphic Ketchup Packet for Good

I disagree. I'm with these guys. http://wrongingrights.blogspot.com/2009/11/idea-is-simple-as-you-tear-open-sachet.html

Not all advocacy, even for good causes, is good advocacy.

B

That may be true, but I would say the worst kind of advocacy is that which doesn't get attention or start a conversation. a.k.a no-advocacy.

As a commenter on the above recommended post wrote : "as a Dad I'd say this could spark off an interesting conversation with one of my kids."

I think that's true.

Yes, I know it's a tad lame to say "This campaign is about awareness" but awareness tied with a call to action can be very useful. In fact it goes beyond awareness when you place a well conceived (simple, obvious) call to action in the campaign. No-one will get up from Mcdonalds and drive to Africa to start pulling out landmines, but they will text a msg to a shortcode to donate a few dollars.

Sure, if we all acted on our concerns over landmines and their affect on children, we would take more meaningful action to protect them. Unfortunately, we do not. Leaving ample room for an attention getting, awareness building, fund raising campaign.

I say good on them.

This debate is very interesting. I can understand both sides of the argument. Tearing off the leg of a child may be an extreme metaphor for simply opening a ketchup packet, but at the same time it no doubt grabs your attention. It may be alarming, not to mention unappetizing, realizing what the packet symbolizes; but it’s unquestionably thought provoking, and encourages discussion. Even if you don’t agree with the bold advertising, it grabs your attention and becomes the basis of conversation and debate. Ultimately, it does what it is designed to do – raise awareness. Like Jess said, awareness tied with a call to action can show to be very useful indeed.