In this world of increased competition for decreasing levels of attention, what will big brands think of next. Oh I know, how about sponsoring a Stadium Demolition and running a contest, who’s winner gets to blow the thing up.
According to Dallas News:
Kraft will pay Irving a $75,000 sponsorship fee prior to the demolition for charities selected by the city. The company will also provide $75,000 worth of Kraft products for local charities of its choice.
Next week, Kraft will launch a national essay contest for children as part of its promotional campaign, said Maura Gast, executive director of the Irving Convention and Visitors Bureau. The winner will get to trigger the detonation at the public demolition.
The only way this could get better is if they put the worlds entire stock of KD Mac and Cheese in there and put us all out of our cheap-fake-food loving miseries.
Related posts: