People Hate Broccoli Commercials more than Broccoli

by Jess Sloss on February 6, 2010

in No Way!,the Social Web

Photo of Broccoli

Broccoli to bloggers "Why You Hatin' ?"

I wrote about the odd Broccoli TV commercials out there a few weeks back, and since then things have gotten weird.

In my post I critiqued this missed opportunity of integrating a more interactive component to the campaign. Others have commented and posted that they think the commercials are so bad that it must be intentional.

While it looks like we all agreed that the campaign is weird, what is even more shocking are people’s response to the campaign.

The Canadian Design Resource posted a screen shot of the www.miraclefood.ca site and got a bunch of bizarre comments. Check ‘em out.

Miracle Food Make People Mad

comment on miracle food broccoli

Really, you would stop eating broccoli because of a commercial? That’s odd.

broccoli miracle food comment two

That sounds like a great idea, sacrifice those nutritional benefits, just move to the United States so that I don’t have to pay for it.

miracle food broccoli comment

Well, that’s just plain racist, or is it racial, I always get those two mixed up. What would “more indicative of Canadians” look like anyways?
Well at least Broccoli is sparking serious discussion!

Photo Cred: Darwin Bell

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