Avoid the consequences of ANYWHERE global connectivity

In this Video: Generation Y and New Technology: How companies can prepare for fast approaching global connectivity

This video and post were created by Filip Matous, a London based GenY consultant at Naked Generations. Go say hi to him on Twitter (we want him to do more cool interviews from across the Atlantic for us!)

Global Connectivity, Anywhere

Thomas Friedman warned us, in 2004, that businesses were no longer restricted by borders and explained the future of outsourcing and communication. His words have proven largely true.

Today, I sit in a London café with my headphones on and laptop, chatting with a logo designer in Canada via Skype, then I move on to discussing a live Ustream video conference with a mate in Idaho. Later I take an incoming chat with a biz partner 30 minutes away, passing research files back and forth. I take another ten minutes to leave a comment on a blog post from a New York blogger, pay for my tea and leave.

Later that day I finish editing this video and upload it to YouTube so that can be viewed virtually anywhere in the world, on computers, iPhones etc. Then the video ends up in Vancouver, Canada for socialsquared.com.

Consequences of Anywhere Connectivty

In this video, I had the chance to speak with Emily Nagle Green CEO of global connectivity experts, Yankee Group. She discusses her book ANYWHERE: How Global Connectivity is Revolutionizing the Way We Do Business. From amazon.com:

A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network. A telephone speeds checkout by serving as a debit card in retail stores around the world.

The future of the world—and business— is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network. As the network grows and the world of data expands, every citizen will have instant access to virtually anything he or she wants.

Where is this network? Anywhere. And you must learn to use it to the fullest if your business is to thrive in the coming years.

Questions Covered in our 6mins

What does ANYWHERE mean?

What are the main signs that global connectivity is rushing at us?

How does a small business prepare and benefit from connectivity?

How can a company learn from and harness their GenYs to become tech savvy?

What are the consequences of failing to prepare for ANYWHERE connectivity?

If you like this post, leave a comment! Otherwise Filip won’t interview cool people for us anymore!

Tagged as: ANWYHERE, book, Emily Nagle Green, Filip Matous, global connectivity, interview, London, nakedgenerations, video, Yankee group

SST07

Great!

Filip Matous

Hi Jemima,

Great point about the message of "GenYs having exclusive social skill" causing panic. I feel that often GenYs naturally understand tech much better than other generations having "grown up digital". That being said, what they don't have is as much business savvy due to years of experience. I have some mentors in the GenX/baby boomer bracket far, far better than me with social tools and business know how. Pros far older and wiser than me can kick butt with connectivity if they learn the ropes; they understand communication and connectivity and just use online as a tool to extend their expertise.

Emily, no doubt, is one of those pros that understands the digital connected space far better than most GenYs. Gladly, I found the book was more about identifying the spread of ANYWHERE and how to align a business with this new landscape.

Jemima Gibbons

Hi Filip,

Thanks for pointing me to this interview - really interesting.

It's strange to hear someone talk at length about "global connectivity" without a single mention of the word "social". But Emily is no doubt clever enough to want to move beyond any kind of bandwagon. I wonder what her views are on social tools - her focus seems to be more on the technology/ gadget side of things.

My only worry is that her book could be another of those that can cause a sense of panic in its readers (ie, if you're not Gen Y, then you're going to have to work *really* hard to make up for it) which is not always a helpful message. Members of other generations are doing fantastic stuff with all this new tech - Emily is no doubt one of them!

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