Augmented Reality or Robocopconsumerism or … ?
An Architect friend of mine forwarded me this video/blog post yesterday for my thoughts. I found it quite intriguing. What are your thoughts? To put it into context, please read the excerpt below.
“Keiichi Matsuda, a student at the Bartlett School of Architecture, produced this fantastic short video in the final year of his M.Arch. It was, he writes, “part of a larger project about the social and architectural consequences of new media and augmented reality.”
“The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.”(Keiichi Matsuda)
(An excerpt from BLDGBLOG, a Jan.26, 2010 post titled ‘Homefront Dissolve’. For more information on this video and his other works, go to Keiichi Matsuda’s blog.)