Paws to the Wall!
Too many people and companies still approach Social Media like these cats do a treadmill.
They can wack it with their paws as much as they want, but the only way to figure a treadmill out, is to hop on and start running.
Luckily for Business, it hurts a heck of a lot less to “fall” testing out a new social tool, than it does a Treadmill. Just ask this guy.