Are visitors to your site traffic, or people? Are they statistics or human beings?
The way we think about them makes a difference. It’s the difference between talking at customers or with them. It’s the difference between capturing clicks and capturing lasting value.
Online marketing strategies focused on gaining traffic offer a limited benefit when compared to strategies that focus on real connections.
Anyone can buy traffic, trust and personal recommendations are much harder to come by.
Are your sites visitors traffic or people? Are you talking to them the way you would want to be talked to?
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